Toolmaking for founder-owned, solopreneurs, and small businesses
Your customers aren't on your website.
We give you the tools to be where they are.
Websites, online stores, custom apps — and the marketing tools to run them. Built by hand, run by a process you can see, owned by you.
How we build
A pipeline you can see.
Phase 01
Discovery
Fill out a short form. The intake agent scores it for fit, drafts a kickoff brief, and routes it to a human reviewer before anything is sent back. You hear back within a business day.
Governance agents
8
Brands shipped in one day
10
Governance agents per build
<1s
Average load time
100%
Code owned by you
Our work
What we build
Every site is built from scratch with modern tools. Here's what that looks like for real clients.
Custom App
Full-stack web applications with booking, dashboards, member portals, and AI features. For physical-first operators who outgrew off-the-shelf SaaS.
- Booking + scheduling + membership billing
- Custom Django or Astro application
- User auth, dashboards, and admin panels
- AI assistants and automation
- Mobile-responsive progressive web app
The Workbench Miami
Custom booking platform — real-time scheduling, membership billing, AI recommendations. Replaced $200/mo SaaS.
Paid Newsletter Site
Subscriber-first site with paid-tier gating, archive search, and conversion-optimised landing flows. For writers + analysts running owned media instead of renting attention from a platform.
- Stripe-gated paid tier with author dashboards
- Archive search + AI-assisted reader navigation
- Editorial layout tuned for long-form readability
- Sponsor/ad slots without compromising voice
- Pixel-clean OG previews for every issue share
Drystack Brief
Editorial-grade reading experience, paid-tier gate, author voice intact. Conversion lift versus default Substack/Beehiiv frame.
Creator Platform
Owned-property platform for podcasters, course creators, and members-only communities. Replaces the rent-from-a-platform model with infrastructure you control.
- Audio + transcript + show-note layouts
- Stripe-gated paid tier + sponsor placements
- AI archive assistant across past episodes
- Member auth + comment threads + RSS
- Long-form reading + listening on the same surface
Cypress Hour
Solo podcaster platform with $250K/yr revenue support — paid membership, sponsor cards, full-archive AI search. Replaces three SaaS subscriptions.
For online operators
Beyond the website
The marketing toolkit comes with the site.
Every site we ship comes with a marketing dashboard your team can log into — schedule posts to Facebook, Instagram, LinkedIn and Google Business Profile, draft blogs with AI assistance, control SEO per page, and read traffic across sources in one view. The same dashboard we use to run UWC.
- → Schedule once, post everywhere — 4 channels in one queue.
- → AI drafts in your voice. You approve before anything publishes.
- → Per-page SEO controls without touching code.
- → Invite your team — the social manager, the VA, the bookkeeper.
Your stack, our toolkit
The tools we compose for you.
Every project runs on the same carefully chosen stack. Code lives on your GitHub. Payments go through your Stripe. Hosting bills go to your Cloudflare. We compose; you own.
Infrastructure
Cloudflare
Pages, Workers, D1, R2 — every site runs on the edge.
Fly.io
Postgres + Django for app projects.
GitHub
Code on your account, from day one.
AI + agents
Anthropic
Claude — every agent, every build.
Claude Code
Headless build dispatch with human-review PRs.
Atlas Cloud
Image renders for marketing surfaces — under our discipline.
DeepSeek
Cost-aware backup model on routine drafts.
MCP
Agents read your portal, schema, and reports.
Payments + email
Stripe
Connected to your Stripe — never ours.
Resend
Transactional + broadcast email.
OAuth, Maps, Workspace integration.
Customer stories
Real builds, real outcomes.
Workbench Miami
"Custom booking platform replaced the $200/mo SaaS. Real-time scheduling, membership billing, AI recommendations — all on infrastructure we own." — Operator, fitness studio
Built for the people doing the work
Three kinds of operator we help most.
Tools shipped in 3 weeks
“I stopped wrestling with five different tools. The dashboard runs the marketing engine; I run the business.”
Solo founder
Code on their GitHub from day one
“We pay for the project once. The retainer is small. We own everything. Nothing else worked like that.”
Two-person team
Sub-1-second load on mobile
“Customers find me at 10pm on a phone now. The site does the work I used to do in DMs.”
Founder + small team
Photos are AI-generated composite illustrations — not real-person likenesses. Quotes are illustrative of common UWC client outcomes, not specific testimonials.
Invest in your tools the way you want
Three ways to work together.
Build a project once, retain us monthly to keep it growing, or start with a custom scope. You can move between modes — most clients start one-time and add a retainer after launch.
Starter Presence
Single-page site
Hours, location, services, contact form. Perfect for service businesses that need to show up on Google.
1–2 weeks
Business Website
Multi-page site
CMS, blog, Stripe, booking integration, AI chat. Growing teams that need a real online presence.
2–3 weeks
Online Store
E-commerce
Catalog, cart, checkout, inventory — connected to your Stripe. Boutiques, makers, online retail.
3–5 weeks
See it in action
From form to live site
Watch how easy it is to get started — fill out a quick form, get a proposal, and your site goes live.
3 minutes from start to quote. No commitment required.
Frequently asked
A few things people ask before reaching out.
What does a retainer cover?
Who owns the code?
Do you take equity?
What if I already have a brand?
What does "AI-assisted" actually mean?
Where are you based?
Get started
Ready to make the tools your business needs?
Tell us what you're building. You'll hear back within a business day with a recommendation, a fixed price, and a plan you can scan in one read.